bikinis created with passion are different, and people can tell . . .
stylishly sleek & chic designs and "second skin" feel, whilst seeking perfection deep down into details. . .
Glam and Chill, 2 market segments of BLUE GLUE
For production requirements and market segmentation reasons, Blue Glue splits its products into 2 style directions:
- Blue Glue Chill! are casual lines which address mainstream clientele with lower budget.
- Blue Glue Glam! are the very fashionable lines which require intricate production processes; they address the fashion-conscious buyer.
Glam and Chill concepts extend from bikinis to Beach & Home Accessories, sandals, pareos (cover ups), beachwear, jewelry, bags, hats, notebooks……
products defined by size
Our bikinis split into 3 groups defined by size:
- - Girls aged 0-14 yrs
- - Woman sizing S, M, L, XL
- - +Size sizing XL+, XL++
product match customer profiles
From elaborated bikinis or Lingerie brought to you as a full Fashion story to simple mainstream bikinis in lovely prints or plain colors, Blue Glue has catered for all women.
| Fashion stories! | High budget & fashion conscious clientele | Elaborated Production, rarity |
| GLAM | Sizzling in the sand or relaxing at home turns luxury with these Fashion stories! Built around a bikini for the beach or around some cute Lingerie for home, you will discover this new concept of a Story, featuring a wide choice of matching accessories, from refined sandals to necklaces, and from cute pouch to notebooks, hats and silk sarongs . . . meant for fashion discerning women. |
| Fashionista (Woman) | with Bikinis for the more daring, or with Mamzelle (Lingerie); young or great body She is the eternal fashion lover. . . The whole expertise of BLUE GLUE splits down into an infinite choice of creative themes and the cut of these lines is always edgy and sexy. This profile displays also Stories around Lingerie as well! Cute dresses, pouch, Notebooks…describe the “Falbala” look. . . |
| Chic (Woman) | for the more conservative: older or not a great body is a mature woman, classical & elegant. She loves perfect fit and clean cuts, and she wishes to see her figure enhanced by a comfortable swimming-suit which understands her little flaws. Styles focus on seamless reversible double layer, fundamental colors, and minimalistic finishing; they also include all types of trimmings. |
| Botero (+Size) | are +Sizes, sizing XL+ and XL++ with support implying technology in construction |
| Princess (Girl) | is a Glam bikini or accessory for babies & girls aged 0-14 |
| Collector (Woman) | are exquisite & numbered Limited Editions to walk the red carpet! They become exclusive for BLUE GLUE’s Franchises and in eBoutique for summer 2013. They illustrate events, celebrities, and are named as: - jet-sets limited especially made for a celebrity. . . - from-our-fans, made from our fans suggestions, may win them a dream prize - get-married-in-a-bikini . . . - event-always, reflect an international event which Blue Glue sponsors, usually to promote our Franchise. Make sure to be in the selective collector list! |
| Just bikinis! | Low budget & mainstream clientele | Easier Production, plenty |
| CHILL |
These mainstream products cater for the majority at a more affordable price, but keep-up with the legendary esthetics and highest quality of Blue Glue! Casual, easy to swim, the Chill Bikinis’ strength lays in infinity of cuts to match your every desire, from sexy or elegant to conservative or very large size in a wide choice of fresh designs (Lovely Prints) and solid colors (Essentials). Women styles are available in all sizes from S to XL, but girls (0-14) and +sizes (XL+ and XL++) are also available. Their ultimate goal is to enhance every woman’s figure and make her feel beautiful and confident. |
| Luxe for Less (Woman) |
sizing S to XL, usually sold as separates by the piece, top or bottom, they display gorgeous print designs or Plain “Essentials” for All women . . . the sporty, the mum, the elder, the die-hard fashion girl, the elegant woman and the shy girl who prefers to hide away from sun and eyes will all find their match in this collection. To Note Lovely Prints can be |
| Voluptuous (+Size) | are +Sizes, sizing XL+ and XL++ This line for larger sizes, features trendy styles in solid color or lovely prints. Cuts have been engineered to bring support and sheathe shapes, with more coverage for the pants and special support & comfort for the bust. They are higher price than other Chill products. |
| Babies & Girlz (Girl) | aged 0-14 displaying several cuts in solid colors or lovely prints, matching Mum’s bikini. |
| Enjoy! (Woman) | is a bikini set, produced in limited edition, and sold at a tiny-wini price! Blue Glue strives to keep Chill bikinis affordable, while the trend sometimes flies into sophistication of drapes and frills which imply higher prices… So we have created the “Enjoy!” program which offers a very affordable Bikini set in each Chill range. Sold at cost price by Blue Glue HQ and with a lower mark-up by the Franchisee, it is intended to grow the buzz around the brand. Each shop will receive only a limited quantity of “Enjoy!” which are widely advertised on the networks, and also very visible on display where they are indicated by a special sign. |
Accessories
Blue Glue’ accessories enhance all bikinis and lingerie… they either belong to a Story or are produced alone. In this case they are named “generic” accessories, such as plain cover ups, plain sandals etc, which can be matched with bikinis for stories, printed or plain…
Depending on how difficult their production is, and whether they address the fashion conscious or the mainstream clientele, accessories may belong to different market segments, and be labeled Chill or Glam.
sub-brands of Blue Glue!
Opening the one and only Beach-Chic store, we have created sub-Brands for each of our product lines:
| Sushi | is a line of cover up to wrap you sensually in the finest hand loomed Indian silks . . . and play Queen of Persia in a classy Resort lounge, or spray a touch of vivid color flying with the wind on a deserted infinite beach. |
| Sliperella | Don’t lose your charming Blue Glue Sandals at Midnight . . . unlike Cinderella, these won’t ‘slip off’ . . . but they might help to find the charming Prince! |
| Fourtou | Bags and a profusion of Pouches . . . don’t all women need a pouch for everything? |
| Joia | a sophisticated line of jewelry which adds hair accessories. . . |
| Ecris-Moi | Lovely Notebooks for your secrets…shhh… |
| Capello | Hats! |
| Dollita | is a Glam Parure for Dolls! matching the bikini of our little “Princess”. . . |
| Riot Candy | is elegant Resort wear, featuring stunning large scale designs in vibrant colors with emphasis on the technical aspect of an ultimately light-to-wear, but heavy plunging fabric. It has been engineered to endure squeezing in your travel bags and turn instantly faultless once on you! |
| Falbala | garments, inspired by refined silks and color are ultimately “girly” . . . |
| Bardot | show your underwear at the Beach, at Home or at the Club… because it is intimate, sexy, colorful and ultimately “Girly". . . |
| Mamzelle | is Lingerie in limited series, ultimately seducing “colonial India” or “old Paris style”, misting vintage times in a voluptuous nostalgia . . . ‘un parfum d’Antan’ |
Blue Glue gives the key to achieve that effortless soigné on the beach or at home,
and is about to score the Style Map, bringing creativity to new heights!
other products are licenses of Blue Glue
Boz Mox, is Men underwear and Néroli, is a line of Cosmetics.
Boz Mox, for Men
Back to Basics and male core values of simplicity powered by an engineered twist, Boz Mox is a line of stylishly sleek underwear as well as futuristic swimwear, which privileges comfort and ultimate durability. Prestige and Performance are focal points of this dynamic creation.
This brand for mainstream clientele will appear before 2015, as Franchises and Corners in all types of stores.
Néroli
Blending ancient knowledge with techniques of the future, these revolutionary Cosmetics pledge healing virtues, wrapped in an ancient splendor of Riviera tinged with Byzantine Art, to enter boudoirs of ladies . . . whispering of a prodigy ointment!
specialty of our bikinis
Fit
Blue Glue has created a unique light weight fabric from extremely advanced technological resources to act as a second skin and achieve maximum elasticity for ultimate comfort. This entails that our very stretchy and soft bikinis may fit several sizes and adapt to figures. In addition, our fiber is the most resistant till date.
Quick dry
Polyester fiber is made from the same material used for plastic bottles, thus it does not retain water; our bikinis don’t get deeply wet easily, and they dry in a glance!
Smart white!
Our fabric does not retain sand, which usually stays stuck between lining and outshell . . .
Sizes
- - We manufacture most of our collections for women in sizes: S, M, L and XL. The 'Voluptuous' line adds more support in XL+ and XL++.
- - "One size" or "All size" corresponds to a medium size, but they will usually fit a size S, M and L due to our very stretchable fabric and adjustable styles.
see our sizing chart
+ sizes
There are 2 types:
- The largest size for a sexy figure is an XL. It is available in most of our styles.
L and XL sizes benefit from a slightly different construction, which enhances their support. - The larger size for a conservative swimsuit with specific construction is our line of + size. It is named Voluptuous for Chill and Botero for Glam.
These sets offer more coverage on the backside of pants, and stronger support for the breast. They are available in XL+ and XL++.
Cup sizes (bras)
There are no depth indications for bra cups (such as B, C, D, etc.), as we use extensible fabrics, but a sizing chart online indicates equivalences.
Padding
To achieve perfect appearance of our bras, we designed removable padding for each cut. Padding enhances small breasts and creates support for the heavier.
Some padding may discretely be inserted between the 2 layers of our double lined bras. Note a technical prowess . . . Bras which can insert removable padding may still be reversible, as we made the insert opening invisible!
Loopies are removable double padding. They are fixed inside the bra with hooks & Loops, and sold separately.
Lift program
We are putting all strengths in enhancing women's silhouettes by using technology. The lift program is one of those developments, which make bras more comfortable, small breasts look opulent and big ones feel well supported.
How we do it is a secret of the profession, but once you wear it, you will feel the difference, and your friends will notice it as well . .
Minimalistic sewing
We have developed special sewing techniques, to combine strongest results to stretchy traction, to aesthestic or almost invisible stitches.
- - One needle
Bias are sewn on with a one-needle stitch only, and stitches are tiny, almost invisible, and yet ultimately strong to traction. - - Special edging
It looks like a very thin embroidery on edge and includes thin and strong elastic. It allows contrasted edging. (tested results). - - Perfect on both sides!
With our edging and finishing, your bikini will show perfection on both its outside, and its inside. - - Seamless
Most often the elastic is stitched inside the bikini, to achieve seamless appearance and ultimate comfort.
Generosity!
- - Colors!
about 120 plain colors - - Profusion of trimming!
Natural materials: mother of pearl, shell, carved wood, silver; metal; Glamour accessories: Swarovski crystals, water pearls, semi-precious gem stones;
Hand Made: beading, sequins, crochet, hand embroideries, hand painting; - - Cuts!
Name a cut, we have it! And if we don’t please suggest it to us as we are integrated in production, and can satisfy all your desires…
Inventing!
Straps
Our passion is to invent! Take a look at our straps around the neck! No more loose ends and thick ties! A clean invention of sliding ends, which you can adjust to your best fit, to avoid hanging straps.
Refined
Heat pressed labels
No label sticking out of your pant anymore, no need to tear it, nor seek for scissors! Heat pressed composition labels are stamped inside the styles. They show the brand logo, composition, made in, and washing instructions, with a lovely flower design.
our quality assurance
BLUE GLUE stakes pride in the quality of our swimwear. We demand the very best in design and production. The quality control department certifies that you will receive a duly checked and perfect item to meet our stringent and exacting quality requirements.
All BLUE GLUE products are properly tagged, special care instructions are supplied with each purchase (Bluette card) and bikinis wear hygienic seals.
BLUE GLUE products with intricate or special accessories are provided with spares.
branding
Strong but discreet branding is visible everywhere on our bikinis:
- - On metallic trimming
Bra clasps, rings & slides, and charms hanging on products. - - On labeling
Logos on bikinis, heat pressed composition labels, artistic hang tags - - On packaging
Our carry bags are lovely pouches, named Kenza are branded Blue Glue. - - On print patterns
Designed in-house, they all show the Blue Glue Logos. - - On displays of our Interior Design
While designing each of our displays and fixtures exclusively for the BLUE GLUE shop, we made sure they all showed branding.
. . . so just everything at BLUE GLUE is branded!!
unique
Our artistry is allowed full bloom by combining two vital aspects in our designs: Hand work and Technology. Our enthusiasm to search for new accessories has brought meticulous hand-made applications and insertions, displaying the intricate designs from hand-sewn treasures. Our ability to keep ahead of the international bikini technology, always keeps us in step with high tech concepts.
With Innovation as road map to unlimited creativity, BLUE GLUE technology and artistry are merging into one.